Questions and answers:


What are the economic implications of this decline in newspaper readership?

What changes in the economics is to where and to whom the money goes to. The newspaper doesn't get money from people buying the newpaper, they only get it from advertisements. This would not be profitable unless the fact were that the newspaper saves money when it comes to printing the newspaper and having less people working on it.



How have newspapers been affected by the creation of an online advertising industry?

The newspaper still get payed through advertisements so not much has changed there.




What effect has this had on the structure of newspapers? (hint: there are several answers to this question)

When it comes to a single article on the internet, the advertisements on that article can benefit alot if it is related to the article. So the newspaper and the advertisements benefit more if the online-newspaper focuses on each article individually.






How are online newspapers adapting to the rules of online marketing? What type of news stories generate the most/least amount of revenue?